Original Disney Press Release

Posted: December 10, 2013 in Editing
Tags: ,

Original Disney Press Release

Magic of Healthy Living Brochure
Magic of Healthy Living Promotional Website
Magic of Healthy Living Kid’s Activity Website

Revised Press Release

Disney’s Magic Promotes Healthy Living

What is the Magic?

In a 2007-2008 study performed by the CDC, approximately 12.5 million children and adolescents aged 2-19 were considered obese. The Walt Disney Company has been on a mission to change this statistic.

Since 2006, its landmark nutrition guidelines have been evolving. As of 2012, Disney has become the first major media company to introduce new standards for food advertising on programming targeting kids and families. Disney’s unmatched efforts have received critical acclaim and recognition from moms, nutrition experts, and federal regulators. More importantly, these new standards help shape healthier lifestyles for families using the concept Disney Magic of Healthy Living.

How does the Magic Work?

Disney Magic of Healthy Living combines Disney’s unique storytelling, beloved characters, and unparalleled reach into a fun and easy concept for kids and their families. According to Robert A. Iger, Chairman and CEO of the Walt Disney Company, this concept gives the company “a unique opportunity to continue to inspire and encourage them to lead healthier lives.”

That’s not all Disney is doing.

The new nutrition guidelines have evolved to include well-balanced breakfasts, promotions of fruit and vegetable consumption, limitations on calories, and reductions in saturated fats, sodium and sugar. Dr. James O. Hill, who worked with Disney to develop its nutrition guidelines, claims results are appearing because “Disney is using ‘magic’—fun and creativity—to encourage kids and families to make positive changes.”

Where is the Magic found?

It’s a question made easier to answer by the “Mickey Check Tool,” a part of Disney Magic of Healthy Living. The “Mickey Check Tool” features the iconic Mickey Mouse ears with a green check in the middle. The image is surrounded by a purple seal, which states “Good for you; fun too!” No matter where Disney advertises, sponsors, or promotes food and beverage products, parents and kids can connect with this message. For more information on Disney Magic of Healthy Living, please visit: www.thewaltdisneycompany.com/mohl.

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Comments
  1. […] To view the revised Disney press release visit: https://wordplay11.wordpress.com/2013/12/10/original-disney-press-release/. […]

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